I thought the term "personal branding" was edgy enough. Now I find another term, "Micro Celebrity," that encapsulates the idea even better. As we busily create another blog post, website update, tweet, profile pic, or other momentary announcements, what is our real hope? Recognition. Look at me! See what I can do! I'm a Celebrity!

Granted, some of the things we share are worthwhile, entertaining, or thought-provoking. Thank goodness. So many, however, are just that much more blah blah in the cybersphere. Contributors to that bane of the 21st century, Information Overload. Perhaps the drive toward Micro Celebrity needs to be a bit more measured; our pressure to post could be tempered with a bit of empathy for our readers. I, for one, would appreciate that.